Official goals are the general purposes of the organization as put forth in the charter, annual reports, public statements... Official goals are purposely vague and general and do not indicate two major factors which influence organizational behavior: the host of decisions that must be made among alternative ways of achieving official goals, and the priority of multiple goals and the many unofficial goals pursued by groups within the organization.

Most studies of the internal operation of complex organizations, if they mention goals at all, have taken official statements of goals at face value. This may be justified if only a limited problem is being investigated, but even then it contributes to the view that goals are not problematical. In this view, goals have no effect upon activities other than in the grossest terms; or it can be taken for granted that the only problem is to adjust means to given and stable ends. This reflects a distinctive "model" of organizational behavior, which Gouldner has characterized as the rational model. Its proponents see the managerial elite as using rational and logical means to pursue clear and discrete ends set forth in official statements of goals, while the worker is seen as governed by non-rationalistic, traditionalistic orientations.

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Some of these by-products [of official goals] may become so important to the participants who make up the institution as to constitute unofficial goals. “I would not be interested in this hospital unless it...” did something or other. “The trouble with this place is everyone is so concerned with” this or that pursuit. Where these blanks are not filled in with good patient care, teaching and research we have unofficial goals of some group or individual, and thus we have uses to which the institution is put other than the avowed ones.

Covers the history and tradition, the precedents and established commitments involved in all past action. These limit, though not determine, the present actions that any one group may take. If any single thing deserved the designation “the institution” or “the hospital” it would be this.”

In a modern society, where large organizations have acquired unprecedented importance, social scientists have increasingly sought to understand the nature of organizational goals - what they are, what shapes or determines them, what their impact is upon the environment, and how they change.

Multiple leadership, as a stable system of goal determination and policy setting, is most likely to be found in organizations where there are multiple goals and where these goals lack precise criteria of achievement and allow considerable tolerances with regard to achievement. Organizations with a single goal [i.e., proprietary hospitals] or a clear hierarchy of goals provide little basis for multiple leadership. Multiple leadership arises because important group interests diverge, and each group has the power to protect its interests.