Mass communications analysts concentrate on “who sends what information, for what purposes, through what channels, to which people, with what effect”… - Brian Campbell Vickery

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Mass communications analysts concentrate on “who sends what information, for what purposes, through what channels, to which people, with what effect”. The information profession is more interested in “who seeks what information, for what purposes, through what channels, from which people and sources, with what success”.

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About Brian Campbell Vickery

Brian Campbell Vickery (September 11, 1918 – October 17, 2009) was a British information scientist and classification researcher, and Professor and director at the School of Library, Archive and Information Studies at University College London from 1973 to 1983.

Also Known As

Alternative Names: B. C. Vickery Brian C. Vickery

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