The more you make people alike, the more competition you have. Competition is based on the principle of conformity. (p. 135) - Marshall McLuhan

The ear favours no particular “point of view.”
We are enveloped by sound.

It forms a seamless web around us.

We say, “Music shall fill the air.” We never say, “Music shall fill a particular segment of the air.”We hear sounds from everywhere, without ever having to focus.

Sounds come from “above,” from “below,” from in “front” of us, from “behind” us, from our “right,” from our “left.”

We can‘t shut out sound automatically.

We simply are not equipped with earlids.

Where a visual space is an organised continuum of a uniformed connected kind, the ear world is a world of simultaneous relationships.

I am resolutely opposed to all innovation, all change, but I am determined to understand what’s happening. Because I don’t choose just to sit and let the juggernaut roll over me. Many people seem to think that if you talk about something recent, you’re in favor of it. The exact opposite is true in my case. Anything I talk about is almost certainly something I’m resolutely against. And it seems to me the best way to oppose it is to understand it. And then you know where to turn off the buttons.

If a work of art is to explore new environments, it is not to be regarded as a blueprint but rather as a form of action-painting.