Simply pushing harder within the old boundaries will not do. - Karl E. Weick

Any approach to the study of organizations is built on specific assumptions about the nature of organizations and how they are designed and function.

Enactment is first and foremost about action in the world, and not about conceptual pictures of the world.

In the recipe, How can I know what I think until I see what I say, saying equates to variation, seeing equates to selection of meaning in what was said, and thinking equates to retention of an interpretation. The retained interpretation may then be imposed subsequently to interpret similar saying (retention is credited) in order to construct cumulative understanding, test past labels for their validity, or generalize older labels to newer events.