The graveyard of any industry is filled with the headstones of companies who decided to keep doing things the same old way. Playing only on the margi… - Reggie Fils-Aimé

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The graveyard of any industry is filled with the headstones of companies who decided to keep doing things the same old way. Playing only on the margin, making things just a little bit better. That strategy works....for a while, but ultimately it's fatal. Over the years our industry has come to accept progress simply by what’s on the screen.

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About Reggie Fils-Aimé

Reginald "Reggie" Fils-Aimé (born March 1961) was the President and Chief Operating Officer of Nintendo of America.

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Alternative Names: Reginald Fils-Aimé Reggie
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To date, global sellthrough for Nintendo DS stands at over 5 million, or more than twice the level for the PSP. Now, I know what some of you are thinking: "Well, the PSP hasn't arrived in Europe yet." So we got there when we said we would, and they didn't. You know what? That's Sony's issue, not my problem.

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