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" "Just as he was an Elk, a Booster, and a member of the Chamber of Commerce, just as the priests of the Presbyterian Church determined his every religious belief and the senators who controlled the Republican Party decided in little smoky rooms in Washington what he should think about disarmament, tariff, and Germany, so did the large national advertisers fix the surface of his life, fix what he believed to be his individuality. These standard advertised wares—toothpastes, socks, tires, cameras, instantaneous hot-water heaters—were his symbols and proofs of excellence; at first sight the signs, then the substitutes, for joy and passion and wisdom. ~ Ch. 7
Sinclair Lewis (7 February 1885 – 10 January 1951) was an American writer, the first American to win the Nobel Prize for Literature, in 1930. He was the second husband of Dorothy Thompson, from 1928 to 1942.
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To one who had never made more than five thousand a year himself, it was inspiring to explain before dozens of popeyed and admiring morons how they could make ten thousand—fifty thousand—a million a year, and all this by the Wonder Power of Suggestion, by Aggressive Personality, by the Divine Rhythm, in fact by merely releasing the Inner Self-shine.
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