Tim Cook is not Steve Jobs. In fact, he's about as thrilling as dental floss. - John C. Dvorak

The nature of the personal computer is simply not fully understood by companies like Apple (or anyone else for that matter). Apple makes the arrogant assumption of thinking that it knows what you want and need. It, unfortunately, leaves the “why” out of the equation — as in “why would I want this?” The Macintosh uses an experimental pointing device called a “mouse”. There is no evidence that people want to use these things.

If [Apple's upcoming watch] can't replace the iPhone completely it's a goner.

The computer division of Apple will eventually become a genuine albatross around the company's neck. So it's better off as a standalone company focused on computers.