The sociologist permits himself to see only what is acceptable to his colleagues. (p. 370) - Marshall McLuhan

Headlines are icons, not literature. (p. 5)

Disarmament is illogical and futile, unless one is prepared to regard the available means of production and social organization as affording unique social ends. To divert electrical energy and circuitry into atomic bombs shows the same imaginative power as wiring the dining-room chairs to enable one to electrocute the sitter in the event that he might prove hostile. It is part of the age-old habit of using new means for old purposes instead of discovering what are the new goals contained in the new means. (p.202)

In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point. (p. 125)