When we invent a new technology, we become cannibals. We eat ourselves alive since these technologies are merely extensions of ourselves. The new env… - Marshall McLuhan

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When we invent a new technology, we become cannibals. We eat ourselves alive since these technologies are merely extensions of ourselves. The new environment shaped by electric technology is a cannibalistic one that eats people. To survive one must study the habits of cannibals. (p. 261)