The best strategy is one that offers the highest compound return consistent with no risk of going broke. - William Poundstone

Bernoulli's real contribution was to coin a word. The word has been translated into English as "utility". It describes this subjective value people place on money.

The more improbable the message, the less "compressible" it is, and the more bandwidth it requires. This is Shannon's point: the essence is its improbability.

Use "entropy" and you can never lose a debate, von Neumann told Shannon - because no one really knows what "entropy" is.