At electric speed, all forms are pushed to the limits of their potential. - Marshall McLuhan

Rabelais offers a vision of the future of print culture as a consumer's paradise of applied knowledge. (p. 167)

The alphabet, when pushed to a high degree of abstract visual intensity, became typography. The printed word with its specialist intensity burst the bonds of medieval corporate guilds and monasteries, created extreme individualist patterns of enterprise and monopoly. (p. 23)

The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.