When a customer of yours complains, always apologize first … - Kevin Kelly

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When a customer of yours complains, always apologize first and ask, “What can we do to resolve this?” even if it is not your fault. Acting as if the customer is right is a small tax to pay to grow a business.

Kevin Kelly

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About Kevin Kelly

Kevin Kelly (born 1952) is the founding executive editor of Wired magazine, and a former editor/publisher of the Whole Earth Catalog. Kelly is considered an expert in digital culture, and is said to have helped make technology part of popular culture.

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The internet could have been commercial rather than nonprofit, or a national system instead of international, or it could have been secret instead of public.

processes — the engines of flux — are now more important than products.

If you ask to be hired mainly because you need a job, you are just another problem for the boss; if you can solve many of the problems the boss has right now, you are hired. To be hired, think like your boss.

When a customer of yours complains, always apologize first and ask, “What can we do to resolve this?” even if it is not your fault. Acting as if the … - Kevin Kelly

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