The other economic camp made for quite a different story. James Tobin (an east-coast Ivy League policy advisor) had already won the Nobel Prize when … - Arjo Klamer

Reciprocity is the basis of each relationship as long as the values to be exchanged are left open to interpretation. Measurement is enforced only when relationships break up. Just think of divorce proceedings. Accordingly, measurement cannot only devalue the goods measured, but also a relationship.

A gift is the transfer of a good without an explicit specification of a quid pro quo. The good can be a tangible thing or money, but it also can be intangible, as in the form of time, attention, information or knowledge. A present is a gift and so may be the attention that one person ‘gives’ another, or the time that a person donates to an art institute as a volunteer. Usually a gift entails reciprocity: the giver expects something in return for the gift given. Friends expect friendly gestures in return for their friendly gestures; donors expect some form of appreciation or another; and those who give presents at Christmas expect to receive presents in return. The key to understanding the phenomenon of the gift is the nature of the reciprocity involved.

Money talk tends to be confusing. When people talk money, they usually think “wealth”, “costs”, “profit”, “income”, “gold”, “greed”, “time” (as in “time is money”), or something like that. In everyday discourse money symbolises capitalism, for better or worse: money as the life or evil force of the economy. As sings to us in the classical musical Cabaret: “Money makes the world go round… ”. The tune resonates when people exclaim “money” in response to the question what they are after in life, or when they say that everything people do ultimately revolves around money. All this talk is clear enough. The confusion enters when we observe the very same people who are so enthused about money, stubbornly suppress any reference to money when it comes to goods like the love for their partner, parents and children, friendship, science (truth!) and art (beauty!).