The Age of Writing has passed. We must invent a new metaphor, restructure our thoughts and feelings. (p. 14) - Marshall McLuhan

PLAYBOY: A Columbia coed was recently quoted in Newsweek as equating you and LSD. “LSD doesn’t mean anything until you consume it,” she said. “Likewise McLuhan.” Do you see any similarities?

For tribal man, space was the uncontrollable mystery. For technological man it is time that occupies the same role.

The present volume to this point might be regarded as a gloss on a single text of Harold Innis: "The effect of the discovery of printing was evident in the savage religious wars of the sixteenth and seventeenth centuries. Application of power to communication industries hastened the consolidation of vernaculars, the rise of nationalism, revolution, and new outbreaks of savagery in the twentieth century."