Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener. That is the imme… - Marshall McLuhan

Any new technology is an evolutionary and biological mutation opening doors of perception and new spheres of action to mankind. (p. 67)

The private sponge and the collective sponge, both reaching out for their rations of sensation, achieved a horrible distinctness and clarity that matched the raw power of the predatory army machine. With the cutting-off of the supplies of papyrus by the Mohammedans, the Mediterranean, long a Roman lake, became a Muslim lake, and the Roman center collapsed. What had been the margins of this center-margin structure became independent centers on a new feudal, structural base. The Roman center collapsed by the fifth century a.d. as wheel, road, and paper dwindled into a ghostly paradigm of former power.

Language alone includes all the senses in interplay at all times. (p. 253)