It is not size that counts in business. Some companies with $500,000 capital net more profits than other companies with $5 million. Size is a handica… - Herbert Newton Casson
" "It is not size that counts in business. Some companies with $500,000 capital net more profits than other companies with $5 million. Size is a handicap unless efficiency goes with it.
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About Herbert Newton Casson
Herbert Newton Casson (September 23, 1869 – September 4, 1951) was a Canadian journalist and author, who wrote primarily about technology and business.
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Alternative Names:
Herbert N. Casson
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Herbert Casson
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Additional quotes by Herbert Newton Casson
As yet the efficiency of selling goods has not been worked out. Most salesmen believe it cannot be done. They claim that there are too many variables in the problem. Perhaps there are, but nobody knows until the experiment has been thoroughly tried. In every case the victories of Efficiency have been won in spite of the most stubborn opposition from the men who were being helped. And one fact is sure - that the first Advertisers and Sales Managers who try out Efficiency and succeed will find themselves in a gold mine. They will have found a better way to enter a market that handles, in an average year, thirty thousand million dollars worth of goods.
The average man takes life as a trouble. He is in a chronic state of irritation at the whole performance. He does not learn to differentiate between troubles and difficulties, usually, until some real trouble bowls him over. He fusses about pin-pricks until a mule kicks him. Then he learns the difference.
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