All media exists to invest our lives with artificial perception and arbitrary values. (p. 199) - Marshall McLuhan

With instant speed the causes of things began to emerge to awareness again, as they had not done with things in sequence and in concatenation accordingly. Instead of asking which came first, the chicken or the egg, it suddenly seemed that a chicken was an egg’s idea for getting more eggs.

Cervantes confronted typographic man in the figure of Don Quixote. (p. 242)

The constant broadcast and reception of ghostly images via radio and television, according to this notion, had weakened the sense, particularly among youth, of possessing physical the sense, particularly among youth, of possessing physical bodies and private identities.

McLuhan CD-ROM