The rub here is that buying when prices are low is always a… - William J. Bernstein

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The rub here is that buying when prices are low is always a very scary proposition. The low prices that produce high future returns are not possible without catastrophe and risk.

William J. Bernstein

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About William J. Bernstein

William J. Bernstein (born 1948) is an American financial theorist. He is known for his research in the field of modern portfolio theory and for his finance books for individual investors who wish to manage their own equity portfolios. He lives in Portland, Oregon.

Also Known As

Alternative Names: William Bernstein • Bill Bernstein

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Originators like William J. Bernstein:

Warren Buffett Benjamin Graham Andy Kessler Peter Lynch Burton Malkiel

Additional quotes by William J. Bernstein

The wealthy are different than you and I: they have many more ways of having their wealth stripped away.

Ninety-nine percent of what you read about investing in magazines and newspapers, and 100% of what you hear on television is worse than useless.

At a very early stage in history we are encountering "survivorship bias" - the fact that only the best results tend to show up in the history books.

The rub here is that buying when prices are low is always a very scary proposition. The low prices that produce high future returns are not possible … - William J. Bernstein

About William J. Bernstein

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Additional quotes by William J. Bernstein