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" "under reward power, communications are likely to consist of promises and exchanges of information regarding the positive outcomes each side has in store for the other, thus increasing the likelihood of a mutually satisfactory agreement.
Bertram H. Raven (born September 26, 1926) is an American psychologist and Professor Emeritus at the Psychology Department at the . He is perhaps best known for his early work in collaboration with John R. P. French, with whom he developed an analysis of the Five Bases of social power.
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While going through training in the army, I was very puzzled about the number of things which we had to do... why learn to lace our shoes a particular way, walk back and forth through puddles, salute commissioned officers... Only much later did I realize that, in audition to combat training, basic training was a stage setting device, especially for the establishment of legitimate position power. Those in command were not ready to put their trust in informational power: Particularly in combat conditions, officers would not be able to give us reasons. Coercive power, under limited surveillance, would also not be sufficient. We must learn, as Tennyson said of the Light Brigade, that when ordered to do something, "ours is not to reason why, ours is but to do or die." So it was important that we were ordered to do meaningless things, and learn to obey legitimate authority without question, while coercive power was still hovering in the background.