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" "under reward power, communications are likely to consist of promises and exchanges of information regarding the positive outcomes each side has in store for the other, thus increasing the likelihood of a mutually satisfactory agreement.
Bertram H. Raven (born September 26, 1926) is an American psychologist and Professor Emeritus at the Psychology Department at the . He is perhaps best known for his early work in collaboration with John R. P. French, with whom he developed an analysis of the Five Bases of social power.
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The concepts of social power and social control are closely interrelated, since the process of social control involves the exercise of the bases and resources of power. But both terms also have their negative and even threatening connotations. All of us, or at least most of us, like to think that we are independent agents, and being subjected to social power restricts that sense of independence. The thought of being "socially controlled" also brings forth strong negative feelings. Yet, when we consider it more carefully, power and influence are part of our everyday interaction and contribute to individual and collective benefit. Similarly for social control.
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