It is the poets and painters who react instantly to a new medium like radio or TV. (p. 53) - Marshall McLuhan

In tetrad form, the artefact is seen to be not netural or passive, but an active logos or utterance of the human mind or body that transforms the user and his ground.

When new technologies impose themselves on societies long habituated to older technologies, anxieties of all kinds result.

The discarnate TV user lives in a world between fantasy and dream, and is in a typically hypnotic state, which is the ultimate form and level of participation.