"It isn't surprising," Piaget said, "to find the 'N-square' law from warfare being applied to advertising and politics — other kinds of warfare, you … - Frank Herbert

"It isn't surprising," Piaget said, "to find the 'N-square' law from warfare being applied to advertising and politics — other kinds of warfare, you see — with no real conversion problem from one field to the other. Each has its concepts of concentration and exposure. The mathematics of differentials and predictions apply equally well, no matter the field of battle".