Anywhere customer service is expected to suck, you have a business opportunity. - M.J. DeMarco

Five days of servitude for two days of freedom is not a good trade unless you trade time into a system that can give you a better return on your time.

A Sidewalker’s financial destination doesn’t exist. The plan is to have no plan. Surplus money is immediately spent on the next great gadget, the next trip, the next newer car, the next fashionable style, or the next hot fad. The Sidewalk’s siren song is instant gratification which can come from many addictive sources: junk food, shopping, video games, television, and smartphones. Money is disrespected like a hot potato that’s quickly exchanged for the latest fix of the week. Responsibility and accountability? Weak, or worse, absent. Moreover, “feelings” and quick dopamine hits are prioritized over logic and critical thinking, two skills needed for an extraordinary life.

What would you drive? Where would you live and take vacations? What passions — art, writing, charity — would you pursue? What schools would your children attend? Would debt be a noose around your neck? How fast would you become a millionaire? Four months or forty years? Would you be cursing Sunday night and rejoicing Friday afternoon? Would grabbing a $6 coffee at Starbucks be an issue?