Anywhere customer service is expected to suck, you have a business opportunity. - M.J. DeMarco

If You Think You Can Afford It — You Can't Think about the last time you bought a pack of gum. Did you fret over the price? Did you ask, “Hmmm, can I afford this?” Probably not. You bought the gum, and it's done. The purchase had no impact on your lifestyle or future choices. To a rich woman who walks into a dealership and buys a six-figure Bentley without thought, the acts are the same.

In a recent report, one of ten college graduates (graduates!) thought Judge Judy was on the Supreme Court.13 Intelligence?

The average American watches more than four hours of TV each day. In a 65-year life, that person will have spent nine years glued to the tube. Why? Simple. Life sucks. Life needs an escape. Life is no good.
Show me someone who spends hours online playing Mafia Wars or Farmville, and I'll show you someone who probably isn't very successful. When life sucks, escapes are sought. I don't need television because I invested my time into a real life worth living, not a fictitious escape that airs every Tuesday night at 8 p.m.
Again, majority thinking yields mediocrity, and for that majority, time is an asset that is undervalued and mindlessly squandered.