The owner of an idea is not he who imagines it, but he who executes it. - M.J. DeMarco

Time isn’t a commodity, something you pass around like a cake. Time is the substance of life. When anyone asks you to give your time, they’re really asking for a chunk of your life. — Antoinette Bosco

You’d hire a web design firm, package your secret into a landing page and a super-slick marketing funnel, and start placing ads on Facebook. Yes, that’s the first thing I’d do if I had the billion-dollar secret!

As consumers, we buy things to solve needs. We participate in transactions to fill voids.