Spend as much time crafting the subject line of an email as… - Kevin Kelly

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Spend as much time crafting the subject line of an email as the message itself, because the subject line is often the only thing people read.

Kevin Kelly

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About Kevin Kelly

Kevin Kelly (born 1952) is the founding executive editor of Wired magazine, and a former editor/publisher of the Whole Earth Catalog. Kelly is considered an expert in digital culture, and is said to have helped make technology part of popular culture.

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Additional quotes by Kevin Kelly

When a child asks an endless string of “Why?” questions, the smartest reply is “I don’t know, what do you think?”

Greatness is incompatible with optimizing in the short term. To achieve greatness requires a long view. Raise your time horizon to raise your goal.

It takes a village to make a mall. Community precedes commerce.

Spend as much time crafting the subject line of an email as the message itself, because the subject line is often the only thing people read. - Kevin Kelly

About Kevin Kelly

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