Spend as much time crafting the subject line of an email as the message itself, because the subject line is often the only thing people read. - Kevin Kelly

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Spend as much time crafting the subject line of an email as the message itself, because the subject line is often the only thing people read.

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About Kevin Kelly

Kevin Kelly (born 1952) is the founding executive editor of Wired magazine, and a former editor/publisher of the Whole Earth Catalog. Kelly is considered an expert in digital culture, and is said to have helped make technology part of popular culture.

Biography information from Wikiquote

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A world without discomfort is utopia. But it is also stagnant. A world perfectly fair in some dimensions would be horribly unfair in others. A utopia has no problems to solve, but therefore no opportunities either. None

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