The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity. - industrial marketing

"Oh, let me guess," Tina says. "He's a marketer."
"Hi," I say.
…"I hope they pay you well for strangling the youth of this country with cultural conformity."

Another forerunner of modern organization theorists was Andrew Ure, a professor of chemistry. An enthusiastic proponent of “the factory system,” Ure (1835) took a step beyond Adam Smith. Whereas Smith’s pin factory was solely an example of division of labor, Ure pointed out that a factory poses organizational challenges. He asserted that every factory incorporates “three principles of action, or three organic systems”: (a) a “mechanical” system that integrates production processes, (b) a “moral” system that motivates and satisfies the needs of workers, and (c) a “commercial” system that seeks to sustain the firm through financial management and marketing. Harmonizing these three systems, said Ure, was the responsibility of managers.

Give them quality. That's the best kind of advertising in the world.