Too close a view may interfere with one's grasp of an overall problem or concept - Anthony Stafford Beer

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Too close a view may interfere with one's grasp of an overall problem or concept

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About Anthony Stafford Beer

Anthony Stafford Beer (September 25, 1926 – August 23, 2002) was a British theorist, consultant and professor at the Manchester Business School. He is best known for his work in the fields of operational research and management cybernetics.

Also Known As

Alternative Names: Stafford Beer
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Additional quotes by Anthony Stafford Beer

Certain management policies-stretching of credit resources, for example-may lead to great progress in good conditions; but, like the Grand Prix car in comparison with the Land Rover, they may not be robust enough to survive when the going gets tough.

We have, over the centuries, devised a management structure for running things, whether firms or whole countries. This structure depends absolutely on the limitations of the human hand, eye, and brain. The discoveries of management cybernetics, coupled with the techniques of operational research and with the new technology of automation, make possible a new way of running things which is not so limited. Yet we insist on retaining the original structures and automating them. In so doing, we enshrine in steel, glass, and semiconductors those very limitations of hand, eye, and brain that the computer was invented precisely to transcend.

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