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" "There is a fundamental confusion between the notion of the older 'semantics' as connected with a theory of verbal 'meaning' and words defined by words, and the present theory of 'general semantics' where we deal only with neuro-semantic and neuro-linguistic living reactions of Smith, Smith, etc., as their reactions to neuro-semantic and neuro-linguistic environments as environments.
Alfred Korzybski (3 July 1879 – 1 March 1950) was a Polish engineer, mathematician, and philosopher, most famous for creating the theory of General Semantics.
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Let us imagine that the aboriginal-original human specimen was one of two brother apes, A and B; they were alike in every respect; both were animal space-binders; but something strange happened to B; he became the first time-binder, a human. … He had thus a new faculty, he belonged to a new dimension; but, of course, he did not realize it; and because he had this new capacity he was able to analyze his brother "A"; he observed "A is my brother; he is an animal; but he is my brother; therefore, I AM AN ANIMAL." This fatal first conclusion, reached by false analogy, by neglecting a fact, has been the chief source of human woe for half a million years and it still survives. … He [then] said to himself, "If I am an animal there is also in me something higher, a spark of some thing supernatural."
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