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This theory maintains that the objectives of the firm should be derived by balancing the conflicting claims of the various 'stakeholders' in the firm… - Igor Ansoff
" "This theory maintains that the objectives of the firm should be derived by balancing the conflicting claims of the various 'stakeholders' in the firm: managers, workers, stockholders, suppliers, vendors. The firm has a responsibility to all of these and must configure its objectives so as to give each a measure of satisfaction. Profit which is a return on investment to the stockholder is one of such satisfactions, but does not receive special predominance in the objective structure,
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About Igor Ansoff
Igor Ansoff (December 12, 1918 – July 14, 2002) was a Russian American applied mathematician and business manager. He is known as the father of strategic management.
Also Known As
Alternative Names:
Harry Igor Ansoff
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H. Igor Ansoff
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The publication of the book, Corporate Strategy, by H. Igor Ansoff was a major event in the 1965 world of management. As early as it came in this literature, the book represented a kind of crescendo in the development of strategic planning theory, offering a degree of elaboration seldom attempted since.
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