I will build a car for the great multitude. It will be large enough for the family, but small enough for the individual to run and care for. It will … - Henry Ford

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I will build a car for the great multitude. It will be large enough for the family, but small enough for the individual to run and care for. It will be constructed of the best materials, by the best men to be hired, after the simplest designs that modern engineering can devise. But it will be so low in price that no man making a good salary will be unable to own one...

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About Henry Ford

Henry Ford (July 30, 1863 – April 7, 1947) was an American industrialist and business magnate, founder of the Ford Motor Company, and chief developer of the assembly line technique of mass production. By creating the first automobile that middle-class Americans could afford, he converted the automobile from an expensive curiosity into an accessible utility that profoundly impacted the landscape of the 20th century. Ford was an antisemite who promoted The Protocols of the Meetings of the Learned Elders of Zion in the collection of articles known as The International Jew.

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Also Known As

Alternative Names: Ford
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Additional quotes by Henry Ford

That is the way with wise people — they are so wise and practical that they always know to a dot just why something cannot be done; they always know the limitations. That is why I never employ an expert in full bloom. If ever I wanted to kill opposition by unfair means I would endow the opposition with experts. They would have so much good advice that I could be sure they would do little work.

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