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The kernel of a strategy contains three elements: a diagnosis, a guiding policy, and coherent action. - Richard P. Rumelt
" "The kernel of a strategy contains three elements: a diagnosis, a guiding policy, and coherent action.
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About Richard P. Rumelt
Richard Post Rumelt (born November 10, 1942) is an American organizational theorist, and Emeritus Professor at the , known for his work in the field of strategy, strategic planning, strategic management, and strategy dynamics.
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Richard Post Rumelt
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Richard Rumelt
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Given that background, I was interested in what Steve Jobs might say about the future of Apple. His survival strategy for Apple, for all its skill and drama, was not going to propel Apple into the future. At that moment in time, Apple had less than 4 percent of the personal computer market. The de facto standard was Windows-Intel and there seemed to be no way for Apple to do more than just hang on to a tiny niche.
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