..this is just like life must be for about 99 percent of the people in the world. You're in this place. There's other people all around you, but they… - Neal Stephenson

In order to stay alive, you have to spend all day every day doing stupid meaningless work. And the only way to get out of it is to quit, cut loose, take a flyer, and go off into the wicked world, where you will be swallowed up and never heard from again.

“We need brains, is the bottom line,” Ivy said. “We’re not hunter-gatherers anymore. We’re all living like patients in the intensive care unit of a hospital. What keeps us alive isn’t bravery, or athleticism, or any of those other skills that were valuable in a caveman society. It’s our ability to master complex technological skills. It is our ability to be nerds. We need to breed nerds.”

One of the problems, hanging out with me, is that I can turn any topic into a toxic horror story. I've lost two girlfriends and a job by reading an ingredients label out loud, with annotations, at the wrong time.

It is a bit unsettling, at first, to think of Apple as a control freak, because it is completely at odds with their corporate image. Weren't these the guys who aired the famous Super Bowl ads showing suited, blindfolded executives marching like lemmings off a cliff? Isn't this the company that even now runs ads picturing the Dalai Lama (except in Hong Kong) and Einstein and other offbeat rebels?
It is indeed the same company, and the fact that they have been able to plant this image of themselves as creative and rebellious free-thinkers in the minds of so many intelligent and media-hardened skeptics really gives one pause. It is testimony to the insidious power of expensive slick ad campaigns and, perhaps, to a certain amount of wishful thinking in the minds of people who fall for them. It also raises the question of why Microsoft is so bad at PR, when the history of Apple demonstrates that, by writing large checks to good ad agencies, you can plant a corporate image in the minds of intelligent people that is completely at odds with reality.