Feedback loops, echo chambers, circular reinforcement. All could play a part in escalating the utterly imaginary to the level of reality, sometimes w… - Jasper Fforde

Mr. McGregor’s a nasty piece of work, isn’t he? Quite the Darth Vader of children’s literature.

"It's simply part of wider research on a neural expansifier that increases the synaptic pathways in the brain. Aside from repairing traumatic damage and reversing the effects of dementia, it can potentially make dumb people smart."
"I'm trying hard, but I'm not sure I can think of a more useful invention."

"Friday may have tricked his parents, the SHE and half the ChronoGuard, but there's one person no teenage boy ever managed to fool."
"And that is?"
"His younger sister."