As forms, as media, the book and the newspaper would seem to be as incompatible as any two media could be. The owners of media always endeavor to giv… - Marshall McLuhan

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As forms, as media, the book and the newspaper would seem to be as incompatible as any two media could be. The owners of media always endeavor to give the public what it wants, because they sense that their power is in the medium and not in the message or the program.