Man's achievements rest upon the use of symbols.... we must consider ourselves as a symbolic, semantic class of life, and those who rule the symbols,… - Alfred Korzybski

The map is not the territory … The only usefulness of a map depends on similarity of structure between the empirical world and the map...

The main thesis of this non-Aristotelian system is that as yet we all (with extremely few exceptions) copy animals in our nervous processes, and that practically all human difficulties, mental ills … have this … component.

There is a fundamental confusion between the notion of the older 'semantics' as connected with a theory of verbal 'meaning' and words defined by words, and the present theory of 'general semantics' where we deal only with neuro-semantic and neuro-linguistic living reactions of Smith, Smith, etc., as their reactions to neuro-semantic and neuro-linguistic environments as environments.