The "message" of any medium or technology is the change of … - Marshall McLuhan

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The "message" of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs. (p. 8)

Marshall McLuhan

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About Marshall McLuhan

Herbert Marshall McLuhan (21 July 1911 – 31 December 1980) was a Canadian philosopher, futurist, and communications theorist.

Biography information from Wikiquote · Portrait adapted from Wikimedia Commons, Josephine Smith (Public domain / CC0)

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Native Name: Herbert Marshall McLuhan

Alternative Names: Marshall MacLuhan • Marshall Mac Luhan

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Neil Postman Northrop Frye William Gibson Friedrich Kittler J. G. Ballard

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The TV generation is postliterate and retribalized. It seeks by violence to scrub the old private image and to merge in a new tribal identity, like any corporate executive. (p. 201)

Print altered not only the spelling and grammar but the accentuation and inflection of languages, and made “bad grammar” possible. (p. 263)

The "message" of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs. (p. 8) - Marshall McLuhan

About Marshall McLuhan

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