While evidence reveals the relative unimportance of a particular technique of financial analysis and limited usefulness of the [theoretical] financia… - Joseph L. Bower

One approach to identifying technologies is to examine internal disagreements over the development of new products or technologies. Who supports the project and who doesn't? Marketing and financial managers, because of their managerial and financial incentives, will rarely support a disruptive technology. On the other hand, technical personnel with outstanding track records will often persist in arguing that a new market for the technology will emerge-even in the face of opposition from key customers and marketing and financial staff. Disagreement between the two groups often signals a disruptive technology that top-level managers should explore.

We contest the conclusions of scholars such as Tushman and Anderson (1986), who have argued that incumbent firms are most threatened by attacking entrants when the innovation in question destroys, or does not build upon, the competence of the firm. We observe that established firms, though often at great cost, have led their industries in developing critical competence-destroying technologies, when the new technology was needed to meet existing customers’ demands.

The research described in this book is based on a field investigation of resource allocation in a very large firm. It was motivated by my conviction, stated above, that for purposes of management and research, adequate models of the allocation process are not available. I believe that this lack stems from the fact that prescriptive theories of economic choice have not yet been set in the context of the large organization's political process. The research described below is an attempt to take a step in that direction by developing a descriptive conceptual scheme of the resource allocation process. Because "resource allocation" is an all-encompassing phrase, it is not particularly operational as a subject for research.