Our time is a time to cross barriers, for erasing old categories — for probing around. When two seemingly disparate elements are imaginatively poised… - Marshall McLuhan

" "
Engraved portrait of Marshall McLuhan

Our time is a time to cross barriers, for erasing old categories — for probing around. When two seemingly disparate elements are imaginatively poised, put in apposition in new and unique ways, startling discoveries often result

English
Collect this quote

About Marshall McLuhan

Herbert Marshall McLuhan (21 July 1911 – 31 December 1980) was a Canadian philosopher, futurist, and communications theorist.

Biography information from Wikiquote · Portrait adapted from Wikimedia Commons, Josephine Smith (Public domain / CC0)

Also Known As

Native Name: Herbert Marshall McLuhan
Alternative Names: Marshall MacLuhan Marshall Mac Luhan

Share this quote as an image

Customize card

Go Premium

Support Quotewise while enjoying an ad-free experience and premium features.

View Plans

Related quotes. More quotes will automatically load as you scroll down, or you can use the load more buttons.

Additional quotes by Marshall McLuhan

Perhaps the most precious possession of man is his abiding awareness of the Analogy of Proper Proportionality, the key to all metaphysical insight, and perhaps the very condition of consciousness itself. This analogical awareness is constituted of a perpetual play of ratios among ratios. A is to B, what C is to D, which is to say the ratio between A and B, is proportionable to the ratio between C and D, there being a ratio between these ratios, as well, this lively awareness of the most exquisite delicacy depends upon there being no connection whatsoever between the components. If A were linked to B, or C to D, mere logic would take the place of analogical perception, thus one of the penalties paid for literacy and a high visual culture is a strong tendency to encounter all things through a rigorous storyline, as it were. Paradoxically, connected spaces and situations exclude participation, whereas discontinuity affords room for involvement. Visual space is connected and creates detachment or non-involvement. It also tends to exclude the participation of the other senses. (p.240)

From this application of visual, abstract, and uniform units came our Western feeling for time as duration. From our division of time into uniform, visualizable units comes our sense of duration and our impatience when we cannot endure the delay between events. Such a sense of impatience, or of time as duration, is unknown among nonliterate cultures. Just as work began with the division of labor, duration begins with the division of time, and especially with those subdivisions by which mechanical clocks impose uniform succession on the time sense.

Here I must repeat that the newspaper, from its beginnings, has tended, not to the book form, but to the mosaic or participational form. With the speedup of printing and news-gathering, this mosaic form has become a dominant aspect of human association; for the mosaic form means, not a detached “point of view,” but participation in process. For that reason, the press is inseparable from the democratic process, but quite expendable from a literary or book point of view.

Loading...