It's the job of the manager not to light the fire of motivation, but to create an environment to let each person's personal spark of motivation blaze. - Frederick Irving Herzberg

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It's the job of the manager not to light the fire of motivation, but to create an environment to let each person's personal spark of motivation blaze.

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About Frederick Irving Herzberg

Frederick Irving Herzberg (April 18, 1923 – January 19, 2000) was an American psychologist, and Professor of Management at the University of Utah, and author of the 1968 best-seller One More Time, How Do You Motivate Employees? He is most famous for introducing job enrichment and the , and is one of the most influential names in business management.

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Native Name: Frederick Herzberg
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This book reports the findings from a study of job motivation based on a fresh approach to this problem. It is an important study, since the analyses and interpretations of the authors suggest that a breakthrough may well have been made to provide new insights into the nature and method of operation of job attitudes.

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