My vision in the next few years is to own different shops in different parts of Africa, Europe and the US, expand my production line and invest in me… - Joyce Ababio

I feel like what I’m doing is a calling so I think I have arrived at what I was supposed to do in the first place and I’ve always followed it so I don’t have regrets in anything that I have done. I always knew fashion was an area I was going to venture into.

I wanted to change the way Kente was kept and used. I believed that you could actually cut Kente and use it to do almost everything.

I am a disciplined, principled, and determined woman. I always set goals for myself and make sure I achieve them. This explains why I have been able to manage her time successfully and played my role as a wife, a mother, a teacher and a shop owner.