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" "In order to satisfy this great oneiric function, which makes it not a kind of total monument, the [Eiffel] Tower must escape reason. The first condition of this victorious flight is that the Tower be an utterly useless monument.
Roland Barthes (November 12, 1915 – March 25, 1980) was a French literary critic, literary and social theorist, philosopher, and semiotician.
Biography information from Wikiquote
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"Rereading, an operation contrary to the commercial and ideological habits of our society, which would have us "throw away" the story once it has been consumed ("devoured"), so that we can then move on to another story, buy another book, and which is tolerated only in certain marginal categories of readers (children, old people, and professors), rereading is here suggested at the outset, for it alone saves the text from repetition (those who fail to reread are obliged to read the same story everywhere), multiplies it in its variety and its plurality: rereading draws the text out of its internal chronology ("this happens before or after that") and recaptures a mythic time (without before or after); it contests the claim which would have us believe that the first reading is a primary, naïve, phenomenal reading which we will only, afterwards, have to "explicate," to intellectualize (as if there were a beginning of reading, as if everything were not already read: there is no first reading, even if the text is concerned to give us that illusion by several operations of suspense, artifices more spectacular than persuasive); rereading is no longer consumption, but play (that play which is the return of the different)."
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