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" "It’s an unbelievably sad commentary that high-profile shootings occur frequently enough that we know the National Rifle Association’s rote four-step crisis management response.
One. Don’t talk to the press. You don’t want the NRA’s name associated in the public’s mind with mass shootings and the inevitable carnage that results from our nation’s lax gun policies. You want to make sure that the last thing anyone associates with a gun massacre is firearms and those who promote them. To argue to the American public that 32 dead college students and teachers is, as the NRA says, “the price of freedom” is far more difficult when the cost is seen with graphic horror, the faces and stories of the lives lost confronting us. The NRA depends on gun violence being an abstract concept to most Americans. Mass shootings make it all too real.
Two. If the press coverage is broad enough, issue a statement expressing sympathy for the victims. If not, ignore them.
Three. When the shooting no longer dominates the news cycle, abandon the bunker and rebuke any and all who have dared to call for gun control. Be sure to indignantly argue that anyone calling for measures to control guns is exploiting tragedy for “political gain.” And be sure to attack the news media for actually covering the story.
Four. Work to stop measures to address America’s growing gun problem that may be proposed in the wake of the shooting.
Repeat as necessary.
Josh Sugarmann is an American activist for gun control in the United States. He is the executive director and founder in 1988 of the Violence Policy Center, a non-profit advocacy and educational organization, and the author of two books on gun control.
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Over the past few years the gun industry has become increasingly dominated by manufacturers selling only AK-47 and AR-15 type assault rifles (newly christened “black rifles” by gunmakers to make them a little more cuddly and a little less killy), new high-powered handguns ranging from revolvers with the penetration power of rifles to AK-47 pistols, to anti-armor 50 caliber sniper rifles. Don’t believe me? Pick up a copy of Shotgun News and compare the number of gun ads for “traditional” hunting rifles (a handful) to those for assault rifles (all the rest). Military-style weapons are the guns that are flying off the shelves and into the homes of people frightened about the “change” that an Obama Administration represents.
The Glock pistol reportedly used by alleged South Carolina mass killer Dylann Roof stands as a stark example of the gun industry’s marketing of increased lethality. Since the mid-1980s, increased firepower and capacity have defined the products of the gun industry — of both U.S. and foreign manufacture.
Glock pistols have been part of the arsenals of some of the most infamous mass shooters in the United States, including the 2007 Virginia Tech shooting, which left 33 dead and 17 wounded, as well as the January 2011 attack at a Tucson, Arizona Safeway parking lot by Jared Loughner which left six dead and 13 wounded — including then-U.S. Representative Gabrielle Giffords. Examples of additional mass shootings involving Glock pistols include:
* The 2012 attack at a Sikh Temple in Oak Creek, Wisconsin that left seven dead (including the shooter).
* The 2012 mass shooting at the Century Aurora 16 movie theater that left 12 dead.
* A 1999 shooting at a Xerox Office Building in Honolulu, Hawaii, that left seven dead.
* A 1999 shooting in Springfield, Oregon, where the 15-year-old shooter killed his parents, and then went to school where he killed two of his classmates.
* A 1998 workplace shooting at the Connecticut State Lottery Headquarters where the shooter killed four before taking his own life.
* The 1991 shooting at Luby’s Cafeteria in Killeen, Texas that left 24 dead (including the shooter).