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It’s an unbelievably sad commentary that high-profile shootings occur frequently enough that we know the National Rifle Association’s rote four-step … - Josh Sugarmann
" "It’s an unbelievably sad commentary that high-profile shootings occur frequently enough that we know the National Rifle Association’s rote four-step crisis management response.
One. Don’t talk to the press. You don’t want the NRA’s name associated in the public’s mind with mass shootings and the inevitable carnage that results from our nation’s lax gun policies. You want to make sure that the last thing anyone associates with a gun massacre is firearms and those who promote them. To argue to the American public that 32 dead college students and teachers is, as the NRA says, “the price of freedom” is far more difficult when the cost is seen with graphic horror, the faces and stories of the lives lost confronting us. The NRA depends on gun violence being an abstract concept to most Americans. Mass shootings make it all too real.
Two. If the press coverage is broad enough, issue a statement expressing sympathy for the victims. If not, ignore them.
Three. When the shooting no longer dominates the news cycle, abandon the bunker and rebuke any and all who have dared to call for gun control. Be sure to indignantly argue that anyone calling for measures to control guns is exploiting tragedy for “political gain.” And be sure to attack the news media for actually covering the story.
Four. Work to stop measures to address America’s growing gun problem that may be proposed in the wake of the shooting.
Repeat as necessary.
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About Josh Sugarmann
Josh Sugarmann is an American activist for gun control in the United States. He is the executive director and founder in 1988 of the Violence Policy Center, a non-profit advocacy and educational organization, and the author of two books on gun control.
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Additional quotes by Josh Sugarmann
Today's National Rifle Association is essentially a de facto trade association masquerading as a shooting sports foundation. So the NRA does the bulk of lobbying for the industry. You know, you hear the NRA talking about their opposition to an assault weapons ban, their opposition to raising the age for the purchase of a long gun from 18 to 21 years of age. And they try to frame it in terms of freedom and history and, you know, sort of the sacred nature of firearms.
Well, the reality is that's bad for the industry to pass those laws. If you ban assault weapons, that wipes out what they rely on as a recent profit center. If you raise the age for purchase of a long gun, which includes assault rifles, then you add three more years to the timeframe before a young person can buy a gun. So it's very important to understand the political battle in terms of the interests of the industry and in terms of marketing.
To the NRA, true friends means Republican friends, as can be seen in the NRA’s endorsements when faced with two “pro-gun” candidates. In its traditional pre-election frenzy, the NRA’s magazines featured profiles of Republicans George Allen, Rick Santorum, and Conrad Burns, touting them over Democrats Jim Webb, Bob Casey and Jon Tester, respectively. The gun group was particularly hysterical about the need to defeat to Jim Webb. “This November, it is critical that all freedom-loving Virginians vote to re-elect Sen. George Allen,” the NRA admonished voters in the Old Dominion State.
The gun lobby’s allegiance to Republicans also shows in its political giving. In 2006, the NRA’s PAC gave 85 percent of its campaign contributions to Republican candidates while Gun Owners of America gave 100 percent to Republicans. In addition, Republican activists Grover Norquist, David Keene, and Ollie North serve on the NRA’s board of directors in addition to current and former Republican Members of Congress.
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Contrary to the familiar chatter of the gun industry and the gun lobby, firearms ownership has declined dramatically over the past 35 years. From 1972 to 2006, the percentage of American households that reported having any guns in the home has dropped nearly 20 percentage points: from a high of 54 percent in 1977 to 34.5 percent in 2006. During the period 1980 to 2006, the percentage of Americans who reported personally owning a gun dropped more than nine percentage points: from a high of 30.7 percent in 1985 to a low during the survey period of 21.6 percent in 2006. Or to look at it another way, nearly two thirds of American homes are gun free, and more than three quarters of Americans do not personally own a gun...the political might of both the NRA and the gun industry relies on consistently overestimating the number of Americans who own guns. To publicly acknowledge that the gun culture in America is fading away, and that they are a clear minority, undercuts their political power.
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