The past went a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent pas… - Marshall McLuhan

We look at the present through a rear-view mirror. We march backwards into the future.

Scribal culture and Gothic architecture were both concerned with light through, not light on. (p. 120)

With the arrival of electric technology, man has extended, or set outside himself, a live model of the central nervous system itself. To the degree that this is so, it is a development that suggests a desperate suicidal autoamputation, as if the central nervous system could no longer depend on the physical organs to be protective buffers against the slings and arrows of outrageous mechanism.

Print created national uniformity and government centralism, but also individualism and opposition to government as such. (p. 267)