The easier your job, the more you got paid. John had suspected this for many years, but here was the proof: pulling down five hundred bucks an hour t… - Max Barry
" "The easier your job, the more you got paid. John had suspected this for many years, but here was the proof: pulling down five hundred bucks an hour to sit in the afternoon sun on top of an L.A. office tower. He was wearing a suit and shades, reclining on a deck chair while a light breeze blew in from the bay. John thought he might have found the perfect job.
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About Max Barry
Max Barry (born 18 March 1973) is an Australian novelist, short-story writer and essayist. His books include Syrup, Jennifer Government, and Company.
Also Known As
Alternative Names:
Maxx Barry
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Testlandia
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Violet
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mktg case study #6: mktg cigarettes
FOR A PRODUCT THAT KILLS ITS CUSTOMERS, THIS IS PRETTY EASY. FOR ONE THING, YOU ONLY NEED TO CONVINCE PEOPLE TO START BUYING. BUT THE BEST PART IS THAT YOU GET TO DEFEND THE ACT OF SELLING A PRODUCT YOUR CUSTOMERS CAN’T STOP BUYING BY CLAIMING THEY HAVE FREEDOM OF CHOICE. BEFORE EACH MARKETING CAMPAIGN, PRACTICE THE LINE: “IT IS NOT THE POLICY OF OUR COMPANY TO DICTATE THE LIFESTYLE OF OUR CUSTOMERS.”
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