Visualize this thing you want. See it, feel it, believe in it. Make your mental blueprint and begin. - Robert Collier

You are today the result of your thoughts of yesterday, and the many yesterdays preceeding it. You are forming today the mold for what you will be in the years to come.

You have to compete in the same way for your reader's attention. He is not looking for your letter. He has a thousand and one other things more important to him to occupy his mind. Why should he divert his attention from them to plow through pages of type about you or your projects?

Think of things not as they are, but as they might be... Don't merely dream... but create..