The misleading effect of books like George Orwell's 1984 is to project into the future a state of affairs that already exists. - Marshall McLuhan

The Gutenberg galaxy was theoretically dissolved in 1905 with the discovery of curved space, but in practice it had been invaded by the telegraph two generations before that. (p. 286)

In a cool medium, the audience is an active constituent of the viewing or listening experience. A girl wearing open-mesh silk stockings or glasses is inherently cool and sensual because the eye acts as a surrogate hand in filling in the low-definition image thus engendered. Which is why boys make passes at girls who wear glasses.

The space of early Greek cosmology was structured by logos – resonant utterance or word.