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More broadly, strategic alliances are more difficult to manage and coordinate than single ventures; the potential for misunderstanding and disagreeme… - Peter Dicken
" "More broadly, strategic alliances are more difficult to manage and coordinate than single ventures; the potential for misunderstanding and disagreement, particularly between partners from different cultures, is great. Certainly many such alliances are short lived.
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About Peter Dicken
Peter Dicken (born 1938) is an economic geographer who is currently an Emeritus Professor and continuing researcher into global patterns of business and globalisation, at the University of Manchester.
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