“Reversing gender stereotypes doesn’t eliminate them,” 6 says, tossing the bacon. “You just create a whole new set of prejudices.” - Max Barry

mktg case study #9: mktg lies
OCCASIONALLY, JUST OF COURSE, YOUR COMPANY WILL BE CAUGHT IN A LIE. THIS IS NOT GOOD. IF POSSIBLE, IMMEDIATELY FIRE SOMEONE EXPENDABLE AND PUBLICLY APOLOGIZE. IF NOT, YOU MUST STICK TO THE LIE. PERCEPTION IS REALITY.

It’s much easier to be incomprehensible than intelligent, and most people can’t spot the difference.

“We’ll refer the incident to the Government, and they will—”
“The Government? The enemy kicks you in the balls and you want to fill out a complaint form? You think the Government’s even on our side?”