A large array of options may discourage customers because it forces an increase in the effort that goes into making the decision. ...[T]hinking about… - Barry Schwartz

The average American thirty-two-year-old has... worked for nine... companies. ...[J]ob-switching has become so natural that individuals that have worked for the same employer for five years are regarded with suspicion. ...[T]heir desirability or ambition is called into question ...

If some of what enables people in our society to make all of the choices we make were shifted to societies in which people have too few options, not only would those people's lives be improved, but ours would be improved also. This is what economists call a Pareto improving move. Income redistribution will make everyone better off, not just poor people, because of how all of this excess choice plagues us.

[W]e now face a demand to make choices that is unparalleled in human history.