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" "At what point in our lives do we stop blurring? When do we become crisp individuals? What must we do in order to end these fuzzy identities - to clarify just who it is we really are?
Douglas Coupland (born December 30, 1961) is a Canadian fiction writer and cultural commentator. He is perhaps best known for the 1991 novel Generation X: Tales for an Accelerated Culture, which popularized the terms "Generation X" and "McJob". Most of Coupland's work explores the harsher realities of life for this generation, including intense media saturation, a lack of religious values and economic instability.
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You feel chilled because you have no character. You're a depressing assemblage of pop culture influences and cancelled emotions, driven by the sputtering engine of only the most banal form of capitalism. You spend your life feeling as if you're perpetually on the brink of being obsolete — whether it's labour market obsolescence or cultural unhipness. And it's all catching up with you. You live and die by the development cycle. You're glamorized drosophila flies, with the company regulating your life cycles at whim. If it isn't a budget-driven eighteen-month game production schedule, it's a five-year hardware obsolescence schedule. Every five years you have to throw away everything you know and learn a whole new set of hardware and software specs, relegating what was once critical to our lives to the cosmic slag heap.
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