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Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and succe… - industrial marketing
" "Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success — along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.
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About industrial marketing
(or business-to-business marketing) is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw materials.
Also Known As
Alternative Names:
B2B marketing
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business to business marketing
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business-to-business selling
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BtoB marketing
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B-to-B marketing
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