Until I came to IBM, I probably would have told you that cu… - industrial marketing

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Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success — along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.

industrial marketing

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About industrial marketing

(or business-to-business marketing) is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw materials.

Also Known As

Alternative Names: B2B marketing • business to business marketing • business-to-business selling • BtoB marketing • B-to-B marketing

All quotes from industrial marketing Similar Quotes by other Originators

Originators like industrial marketing:

Christian Homburg Philip Kotler Joan Woodward Neil Fligstein Theodore Levitt

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The flaw of target marketing is that it assumes people are indifferent to variety. Suburban white boys won't listen to Rap because supposedly they can't relate to urban black youths hopping around to all beat and no melody. What we get is music segregation on the airwaves and the record racks.

Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and succe… - industrial marketing

About industrial marketing

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Additional quotes by industrial marketing